Who We Are

Indie Games United (IGU) is the distribution arm of 93 Made Games, an independent Australian tabletop games company.  Where 93 Made Games focuses on designing and publishing indie games, IGU’s mandate is to advocate for indie designers and publishers and provide them with an avenue for their games to be sold through games stores and other stockists.  Our primary objective is to provide stores with unique compilations of high quality and novel games; the likes of which are only available from independent designers and publishers.​  In short, IGU is all about Unearthing Great Games.

What We Do

BENEFITS FOR RETAILERS:​

• Access to high-quality, independently-designed games that would not normally be available through mainstream distributors.
• Efficient ordering processes and accurate stock quantities to reduce the hassle and anxiety associated with delivery delays or missing items.
• An open offer from the Indie Games United team to conduct in-store demonstrations and promotions of our games to your customers.
• Cost-effective margins and shipping rates ($15 flat rate within Australia) so that you can get great games at a great price.
• No minimum order quantity (MOQ) requirements.
• Simplified online and offline ordering processes and payment terms so you can purchase our games using your preferred method.
• Express despatch within 2 to 3 business days.
• Enhanced marketing across the range of games in our catalogue to make it easier to get the word out to your customers.
• Opportunities to promote your store as a ‘Select Retailer’ through our social media channels.

​     Browse some of our key brands or register/sign-in to view our catalogue of indie games.

BENEFITS FOR PUBLISHERS:​

• A pathway for your games to be sold through our national, regional and international retail associates and consolidators.
• A distribution partner with a deeper understanding of your needs through our years of experience as designers, publishers, marketers, distributors and retailers.
• First-class focus on your games through our dedicated team of advocates who absorb themselves in indie games.
• Free and secure storage of your games at our premises.
• Personalised marketing through our website, social media channels and in-person promotions.
• Flexible terms and conditions for the procurement of your games so that you can concentrate on designing and publishing games whilst we focus on distributing them.
• An open invitation to showcase your games with us at expos, conventions, games clubs, stores and other venues and events.

     Contact us to discuss how we can help distribute your indie games.

BENEFITS FOR DESIGNERS:​

• Nurturing, support and advocacy for aspiring game designers upon acceptance into our Incubator Program.
• Your choice of services to be provided as part of the Incubator Program, including:
  • Avenues to network with tabletop games industry participants.
  • Sharing of expertise for the design and development of your game.
  • Playtesting and advice on the refinement of your game.
  • Assistance with selecting graphic designers and artists.
  • Facilitation with brokering publishing deals.
  • Guidance on self-publishing, such as manufacturing, marketing and fulfilment.
  • Support in the establishment and running of a crowdfunding campaign.
  • Promotion of your game via our social media channels.
• If your game successfully passes through the Incubator Program and has not already been accepted by another publisher, it will be considered for publishing under our own independent publishing label – 93 Made Games.
• Collaboration in the distribution of your published game.

     Submit your game concept or design to be considered for our Incubator Program.

BENEFITS FOR GAMERS:​

• Opportunities to collaborate with IGU and our partners to promote independently designed and published games around the world.
• Access to free content and exclusive activities for gamers who join our Ambassador Program.
• A wide range of benefits accessible through the Ambassador Program, including:
  • Free demo copies of games to play with your gaming group.
  • Exclusive access to copies of prototypes and press-proof samples.
  • Opportunities to influence the design and development of new games.
  • Discounts on our selection of indie designed and published games.
  • Access to gaming content not normally available to the public.
  • Invitations to special events and behind the scenes activities.
  • Opportunities to acquire customised merchandise and game components.
• Connections with an expansive community of gamers and game designers.
• A deeper insight into the process of designing, publishing and marketing games.

      Apply for the Ambassador Program to support indie games and receive a bunch of rewards.

Leadership Team

SEAN CARROLL - Design & Publishing

ANTHONY CONDOS - Sales & Marketing

JULIA CARROLL - Finance & Administration

ADDI - IGU Mascot